In June 2026, Blue-C organised a press tour to Ålesund, bringing international journalists to meet the companies, founders and innovators behind one of the world’s most remarkable maritime ecosystems.
The participating companies opened their doors and shared their stories and insights with the journalists. The result was global media coverage, including a full editorial feature on Forbes.com by award-winning journalist Heather Farmbrough.
From herring boats to high-tech shipping
The Forbes article tells the story of how a region built on herring boats became a global leader in high-tech shipping. It features Havila Shipping ASA, Olympic Subsea ASA, Ulstein and other companies from the Sunnmøre cluster.
A huge thank you to everyone who helped make the press tour possible, and especially to Christina Dupré Roos, Press Relations Manager and Co-founder of Blue-C, who once again showed why thoughtful media engagement creates lasting value.
The right coverage, in the right publication
This is what a well-executed press tour delivers. Not just coverage, but the right coverage, in the right publication, for the right audience.
Read the full article on Forbes.com: From Herring Boats To High-Tech Ships On Norway’s Northwestern Coast
Want to bring international journalists to your company? Read more about Blue-C press tours or contact Christina Dupré Roos at christina@blue-c.no.