PR and media relations
«The single most effective way to communicate your company’s strengths and values is to develop long-term relationships with key journalists based on trust and regular personal contact».
CONNECTING WITH DECISION-MAKERS
PR is all about YOU, defining opinions and building reputation to drive survival and achievement. It’s about promotion and success. It’s about honesty, understanding and information. It’s about building and deepening relationships with key market stakeholders, from customers and suppliers, to employees, investors and journalists.
We get you recognised in the right place at the right time, utilising what is widely regarded as the best press network in the maritime and other ocean industries.
WIDEN YOUR REACH WITH BLUE-C’s CONTENT DISTRIBUTION
Blue-C helps YOU optimise your investment in content and determine the best distribution channel. Creating content distribution strategies is probably the most important activity for a PR professional.
With the largest database of maritime and business-to-business media contacts worldwide, Blue-C can offer global distribution of press releases and other corporate content. Our extensive network means we can tailor distribution of content to effectively reach your target group. And make a difference where it matters most.
In addition, we have our own unique network of over 200 journalists from the maritime and mainstream press. We are proud to say that we know them personally, knowing exactly who to contact to get you the exposure your company deserves.
OUR PR SERVICES
- Press tours
- Press conferences
- One-to-one interviews
- Press briefings
- Press releases
- Press office organizing
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Roundtable press event
- Media roadshow
- Product launch
- Media buying
- Global media distribution
- Strategic PR consulting, planning & implementation
- Special events designed for industry-specific outreach
- Media relations / placement
- Content (press materials, speeches, bylines, op-eds, promotional copy)
Looking to showcase your maritime hub or company, contact: Christina Dupré Roos, christina@blue-c.no
BLUE-C PRESS TOURS
MARITIME & OFFSHORE PRESS TOUR: THE NETHERLANDS 2026
In April 2026, international media joined a five-day press tour across Amsterdam and Rotterdam, offering a firsthand look at the Netherlands’ maritime and offshore sector in action. won’t be our last.
From port operations and logistics in Amsterdam to cutting-edge innovation in Rotterdam, the programme brought journalists face-to-face with the companies, technologies and people driving the industry forward. Across a packed agenda of site visits, presentations and informal exchanges, participants explored key developments in decarbonisation, offshore energy, digitalisation and sustainable shipping.
What stood out throughout the tour was the openness and energy of the Dutch maritime community. Whether in factory halls, boardrooms or waterside venues, there was a strong sense of unity and momentum, with established players and emerging innovators equally engaged in shaping the sector’s future.
The program also created space for connection beyond the formal agenda. Conversations continued over dinners, water taxi transfers and networking sessions, where insights were shared as freely as the local hospitality. Dutch culinary staples made a frequent appearance, and it is fair to say that participants developed a healthy appreciation for bitterballen along the way!
Overall, the tour provided a rich and well-rounded perspective on a sector that is both deeply rooted and rapidly evolving, leaving us all with valuable insights, new connections and a clear sense of the Netherlands’ role at the forefront of maritime innovation.
GOTHENBURG & DONSÖ MARITIME PRESS TOUR 2026Gothenburg & Donsö Maritime Press Tour 2026
Four days. Thirteen company visits. Leading international maritime media.The Gothenburg & Donsö Maritime Press Tour 2026 brought global trade journalists face to face with the people driving innovation across the Swedish maritime ecosystem.
The Gothenburg & Donsö Maritime Press Tour 2026 brought global trade journalists face to face with the people driving innovation across the Swedish maritime ecosystem.
From DNV, I-Tech and Manta Marine Technologies in Gothenburg to the shipowners of Furetank, Sirius Shipping, TERNTANK and Donsötank on Donsö, the programme delivered real-world insight into energy efficiency, future fuels and operational performance.
The tour continued with Volvo Penta, Marine Benchmark, FKAB Marine Design, The Port of Gothenburg and RISE Research Institutes of Sweden, connecting design, propulsion, data, port development and research.
We were proud to host representatives from Lloyd’s List, TradeWinds, ShippingWatch, Tanker Operator, Mer et Marine, Schiff & Hafen, Ship.Energy, Sjöfartstidningen and Maritime Innovations.
What made the difference?
Direct access. Honest conversations. On-site experiences.
When journalists meet leadership face to face, see operations first-hand and engage in open dialogue, the stories become sharper and the impact stronger.
A strong reminder that in maritime, relationships still matter.
REFLECTIONS FROM THE LION CITY, AND THE SINGAPORE PRESS TOUR 2025
After an inspiring and action-packed week in Singapore, we headed home filled with new knowledge, valuable connections, and appreciation for this vibrant maritime hub. It was BLUE-C’s very first press tour in Singapore and we have a strong feeling it won’t be our last.
We kicked off the week 44 floors above the city at the Royal Norwegian Embassy, where Ambassador Leif Trana, Leonard Opitz Stornes and Tone Dale from NBAS – Norwegian Business Association Singapore, and Arne Kjetil Lian from Innovation Norway gave our group of international journalists an excellent briefing on the close partnership between Singapore and Norway.
From there, we were welcomed by a range of top-tier maritime companies that generously opened their doors and shared insights into innovation, compliance, digitalisation, and sustainability.
Helena Sannicoló and her team at Alfa Laval offered a brilliantly organised session with hands-on stations exploring fuel flexibility, wind propulsion and carbon capture, a real deep dive. At OceanScore, Albrecht Grell and Leo Grayson was as sharp and insightful as ever, cutting through the noise around EU ETS and regional compliance issues. NAVTOR showed us how they’re redefining maritime navigation with digital tools that are as impressive as they are practical, followed by a splendid evening with food and drinks.
We explored OCCS innovation with CSSC SMDERI, visited Wilhelmsen group to learn how they take the headache out of ship operations, and had a fascinating 3D printing demo with Pelagus 3D. Yinson GreenTech gave us an unforgettable port tour on board Hydromover, the first all-electric cargo vessel in Southeast Asia, a true glimpse of the future in action in one of the world’s busiest ports.
Our final day was rounded off by two standout sessions with Global Centre for Maritime Decarbonisation (GCMD) and DNV. Lynn Loo’s presentation offered both clarity and ambition on maritime decarbonisation, and DNV gave journalists a deep, data-backed dive into trends in shipbuilding, alternative fuels, and trends in Southeast Asia.
A big thank you to everyone who took part. Also a big thank you Metizoft AS for treating us to an unforgettable evening with networking and great food.
We are well underway planning our 2026 press tours. Let us know if you’re interested in joining our next Press Tour!
THE SUNNMØRE PRESS TOUR 2025
The diverse and dynamic maritime cluster of western Norway’s Sunnmøre region is drawing on a rich shipbuilding heritage to spawn a new generation of revolutionary high-tech vessels driven by technological innovation to meet the decarbonization challenges of the future.
And editors from key international maritime publications were given a unique in-depth insight into the current trends in ship development on the latest press tour to the region hosted by leading Nordic PR and communications agency Blue-C earlier this month.
A busy whistlestop schedule featured visits to major shipbuilders like Ulstein Group and Vard Group, and leading technology companies including Kongsberg Maritime. There was also a raft of informative presentations from class society DNV and several industry players including shipowners Olympic Subsea and Norwind Offshore, deck equipment supplier Seaonics, propulsion specialist Brunvoll, maritime reporting firm Metizoft with Powersave, diversified steelmaker Bauta Group, waste heat recovery player Ulmatec Thermal Solutions and digital fleet platform Dipai.
Hive of innovation
In stark contrast to the serene surroundings of scenic Sunnmøre with its soaring mountains and breathtaking coastline, the regional Blue Maritime Cluster is a bustling hive of innovative industrial activity comprising some 195 companies – including yards, equipment suppliers, service providers and research bodies – that represent the entire shipping value chain, employing over 15,000 people and with annual turnover of Nkr85bn from a global market.
Building on a centuries-old maritime tradition, the local shipbuilding industry has evolved from earlier construction of fishing vessels, cargo carriers and naval ships to become a world leader in delivery of specialized high-tech ships for the offshore energy, cruise, research and other sectors.
Like the US’ Silicon Valley, this is the prolific breeding ground for transformative cutting-edge technologies in areas such as propulsion, automation, energy and control systems to facilitate the transition to a digitalized, low-carbon shipping future.
Example result:
All we’re asking for is an even playingfield says Norwegian yard
It’s fossil fuels or nukes says Norwegian professor
EXPLORING GREEN INNOVATIONS IN SHIPPING
Press tour unveils Denmark’s 2030 emissions strategy
The Danish Maritime Press Tour 2024, hosted by Blue-C, showcased Denmark’s leadership in integrating renewable energy technologies into maritime shipping to meet 2030 emissions goals. The tour featured presentations from industry leaders such as DFDS, Maersk, and Cadeler, emphasizing maritime decarbonization.
Highlights included discussions on offshore wind initiatives at DNV and alternative marine fuels at Copenhagen Infrastructure Partners. Weathernews Inc. highlighted technology’s role in reducing weather-related risks, while Coach Solutions discussed optimizing voyages for efficiency and financial sustainability. The tour concluded with insights from Alfa-Laval, Danfoss Drives, and Knud E. Hansen on innovative approaches to greening the maritime sector. Blue-C extends thanks to all participants for contributing to this transformative dialogue.
No one does press tours like Blue-C.
THE PRE NOR-SHIPPING PRESS TOUR
A LOOK BACK AT OUR FINLAND MARITIME PRESS TOUR: PIONEERING INNOVATION AND SUSTAINABILITY
At Blue-C, we’re always seeking to connect with maritime leaders who are driving change and innovation in the industry. Our recent Finland Maritime Press Tour provided an incredible opportunity to engage with key players at the forefront of maritime technology and sustainability.
The tour began in Vaasa, where we visited Wärtsilä’s Sustainable Technology Hub and The Switch. These companies are leading the charge in cutting-edge technologies that support sustainability in shipping, from cleaner propulsion systems to energy-efficient solutions. Our meetings with their leadership teams offered unique insights into how Finnish maritime companies are shaping the industry’s future. After a comprehensive tour of their facilities, it was clear that Finland plays a pivotal role in the global effort to decarbonize and innovate in shipping.
From Vaasa, we made our way to Rauma, where we had the chance to explore advanced marine propulsion systems at Steerprop. Their commitment to building reliable, high-performance solutions for even the most challenging marine environments was evident throughout our discussions. Additionally, we visited Kongsberg Maritime, where we learned about autonomous shipping and sustainable technologies that are poised to transform the future of maritime operations.
We also toured Meyer Turku, one of Europe’s leading shipyards, where sustainability is at the core of their shipbuilding strategy. Their massive crane, the largest in the Nordics, was a testament to the scale of their operations and their commitment to building the next generation of greener ships.
At Deltamarin, we explored advanced vessel designs aimed at reducing environmental impact. The team provided us with key updates on their decarbonization goals, reinforcing Finland’s leading role in sustainable shipbuilding. The Finnish Shipowners’ Association further emphasized this, as our discussions highlighted the increasing demand for net-zero fuels and the ambitious sustainability targets set by the International Maritime Organization (IMO). Finland is uniquely positioned to lead the charge toward these goals.
The final leg of our tour took us to Helsinki. We started with a visit to NAPA Oy, where their team showcased how data analytics and 3D solutions are revolutionizing ship design. NAPA’s tools are designed to enhance seafarer safety, improve operational efficiency, and contribute to the global effort to decarbonize shipping.
We concluded with a visit to Meriteollisuus ry (Finnish Marine Industries). Here, we engaged in insightful conversations with industry leaders like Elina Andersson, Janne Peltola, and Eero Hokkanen on the critical path to achieving net-zero emissions in the maritime sector. Collaboration was a recurring theme, as Business Finland’s Markku Jokela emphasized the importance of international partnerships in pushing the boundaries of innovation and growth.
Finland: A Global Leader in Maritime Innovation
Our Finland Maritime Press Tour reinforced what we’ve long known: Finland is at the forefront of maritime innovation and sustainability. From revolutionary propulsion systems and autonomous shipping technologies to ambitious decarbonization strategies, the Finnish maritime sector is driving change on a global scale. The companies we visited are not only setting new standards in the industry but are also key players in the global effort to make shipping more sustainable and efficient.
This tour showcased Finland’s pivotal role in shaping the future of maritime operations, and we’re excited to see how these innovations will continue to transform the industry.
NORWEGIAN SUBSEA: A DEEPER UNDERSTANDING
No one does subsea like Norway.
In a nation so closely connected to its offshore industry, there’s a burning passion for reaching new heights in solutions and services that optimise results below sea level. The Norwegian Centres of Expertise (NCE) Subsea wanted to shout about this ability to the global market, building cluster profile while promoting individual members. Blue-C came in to ensure the media world was listening.
Our press team worked closely with the overall organisation and members such as DNV-GL, Statoil, FMC Technologies, One Subsea and DOF Subsea to create a memorable three-day press event for leading international publications.
Aside from the ‘intangibles’ of cementing relationships and spreading knowledge throughout the media, the activity also had one very tangible result – more than 60 pages of news and features in leading publications.
No one does press tours like Blue-C.
A DUTCH AFFAIR
Blue-C is a media matchmaker. We introduce companies that have stories to tell with journalists that want to write them. The result, more often that not, is the beginning of long-term, fruitful and mutually beneficial relationships.
In 2014 we decided to play cupid in Holland. The Dutch maritime and offshore sector is a hotbed of innovation, with world-leading manufacturers of high-end yachts and specialised vessels, and a working inland fleet greater than that of any other European country.
We handpicked a group of journalists and editors perfectly positioned to connect companies in the Dutch cluster with global audiences, arranging a tour guaranteed to generate interest, opinion and column inches.
Damen Shipyard, Sea Trucks Group, Port of Rotterdam, SBM Offshore, Huisman Equipment, Mammoet Europe, IHC Meerwede, Pon Power, and Ulstein Sea of Solutions all got involved, hosting the group and seizing a unique chance to showcase their latest developments. The journalists, in turn, seized their opportunity to be ‘up close and personal’ with these industry leaders, getting stories in the short-term and building contacts for the long run. A match made in heaven, in other words.
CONNECTING MARITIME COMPANIES WITH GLOBAL MEDIA
In February 2026, Blue-C organised an international maritime press tour to Gothenburg and Donsö, bringing together leading journalists from global shipping media with companies across the Swedish maritime value chain. Over several days, editors were given direct access to industry leaders, operations and technologies shaping the future of shipping, creating the kind of insight and conversations that are difficult to capture from a distance.
Press tours like this are designed to generate meaningful dialogue between companies and journalists, while also creating opportunities for editorial coverage and long-term media relationships. The opinion piece below, published by TradeWinds, is one example of the coverage that followed the visit.
In addition to media exposure, initiatives like these help companies build stronger networks with international journalists and position themselves within important industry conversations.
Read the article here: Small island mindset of Donso is an example of self-belief and the law of Jante
MEDIA ROADSHOW
Journalist Roadshow: Bringing the maritime story to life
At Blue-C, we help our clients cut through the noise with tailored Media Roadshows that put their leadership teams directly in front of the journalists who shape the maritime agenda.
These full-day programs combine strategic messaging with curated one-to-one interviews, ensuring the right stories are heard by the right audiences.
From in-depth conversations on digitalisation and sustainability to roundtable press dinners that extend discussions into the evening, our events are designed to build relationships, spark meaningful dialogue, and create media momentum that lasts long beyond the day itself.
Most recently, we organised a full-day Media Roadshow in Oslo for a leading maritime technology provider, bringing senior leadership into the spotlight for a series of back-to-back interviews with influential international shipping and energy journalists.
Across the day, the CEO and VP Shipping met individually with editors and correspondents from respected outlets including Lloyd’s List, TradeWinds, DN Media Group, Xinhua News Agency, ShippingWatch and Mer et Marine
Each session was designed to create space for deeper conversations around the future of shipping, digital decision-making and the increasingly critical role of data and weather intelligence in safer, more sustainable maritime operations.
The roadshow concluded with an evening press dinner in Frogner, where discussions continued in a more informal setting, strengthening understanding, relationships and editorial interest for the months ahead. These types of bespoke media engagements enable our clients to directly shape the industry narrative; turning complex innovation stories into meaningful coverage that reaches the audiences who need to hear them.
If you’re looking to elevate your brand narrative and accelerate industry visibility, this is how we make it happen.
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