PR and media relations
CONNECTING WITH DECISION-MAKERS
PR is all about YOU, defining opinions and building reputation to drive survival and achievement. It’s about promotion and success. It’s about honesty, understanding and information. It’s about building and deepening relationships with key market stakeholders, from customers and suppliers, to employees, investors and journalists.
We get you recognised in the right place at the right time, utilising what is widely regarded as the best press network in the maritime and other ocean industries.
WIDEN YOUR REACH WITH BLUE-C’s CONTENT DISTRIBUTION
Blue-C helps YOU optimise your investment in content and determine the best distribution channel. Creating content distribution strategies is probably the most important activity for a PR professional.
With the largest database of maritime and business-to-business media contacts worldwide, Blue-C can offer global distribution of press releases and other corporate content. Our extensive network means we can tailor distribution of content to effectively reach your target group. And make a difference where it matters most.
In addition, we have our own unique network of over 200 journalists from the maritime and mainstream press. We are proud to say that we know them personally, knowing exactly who to contact to get you the exposure your company deserves.
HIGHLIGHTS FROM THE 2017 MARITIME PRESS TOUR TO SUNNMØRE, NORWAY
A DUTCH AFFAIR
Blue-C is a media matchmaker. We introduce companies that have stories to tell with journalists that want to write them. The result, more often that not, is the beginning of long-term, fruitful and mutually beneficial relationships.
In 2014 we decided to play cupid in Holland. The Dutch maritime and offshore sector is a hotbed of innovation, with world-leading manufacturers of high-end yachts and specialised vessels, and a working inland fleet greater than that of any other European country.
We handpicked a group of journalists and editors perfectly positioned to connect companies in the Dutch cluster with global audiences, arranging a tour guaranteed to generate interest, opinion and column inches.
Damen Shipyard, Sea Trucks Group, Port of Rotterdam, SBM Offshore, Huisman Equipment, Mammoet Europe, IHC Meerwede, Pon Power, and Ulstein Sea of Solutions all got involved, hosting the group and seizing a unique chance to showcase their latest developments. The journalists, in turn, seized their opportunity to be ‘up close and personal’ with these industry leaders, getting stories in the short-term and building contacts for the long run. A match made in heaven, in other words.
NORWEGIAN SUBSEA: A DEEPER UNDERSTANDING
No one does subsea like Norway.
In a nation so closely connected to its offshore industry, there’s a burning passion for reaching new heights in solutions and services that optimise results below sea level. The Norwegian Centres of Expertise (NCE) Subsea wanted to shout about this ability to the global market, building cluster profile while promoting individual members. Blue-C came in to ensure the media world was listening.
Our press team worked closely with the overall organisation and members such as DNV-GL, Statoil, FMC Technologies, One Subsea and DOF Subsea to create a memorable three-day press event for leading international publications.
Aside from the ‘intangibles’ of cementing relationships and spreading knowledge throughout the media, the activity also had one very tangible result – more than 60 pages of news and features in leading publications.
No one does press tours like Blue-C.
BLUE IN BRAZIL
Brazil is a land of opportunity, but you have to know your way around it to make meaningful discoveries. Blue-C decided to help international journalists chart the dynamic offshore industry there with a week-long tour of key players in and around Rio de Janeiro.
Some 20 journalists gathered from across the globe to join us, meeting companies such as Petrobas, Wärtsilä Brasil Ltda, ABS, Rolls-Royce Marine – Brazil, Maersk Supply Service, and Statoil do Brasil Ltda. The tour was a major success, giving participants a one-off window into a national industry that, in 2015, is expected to account for some 21% of global offshore CAPEX spending.