Blue-C

Your maritime communications partner

We help you create engagement and build trust


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Local knowledge.
Global reach.

Blue-C is the leading maritime and business-to-business PR & communications agency in the Nordics. 

Blue-C gets you recognised. It’s that simple. We uncover the overlooked and give fresh perspective on the understated. We cultivate stories and media events that matter. We get you into the market.

THOUGHT LEADERSHIP

Why is it a great idea to start creating thought-provoking Thought Leadership?

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What we do

Blue-C has the expertise, network and know-how to deliver quality content and
PR tailored to your individual communications needs.

CONTENT

Content is king, now more than ever. If you want to connect with, influence and build the base for your products and services you need to find a way to engage one-on-one with your stakeholders. Quality text, from press releases to corporate storytelling, is the key.


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STRATEGIC COMMUNICATIONS

What can make your brand stand out? How can you tell your corporate story? An effective communications strategy is key to reaching your target audience. And we assist you all the way from story creation to message development and execution.


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PR & PRESS RELATIONS

We get you recognised in the right place at the right time, utilising what is widely regarded as the best press network in the maritime and other ocean industries.


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If AI doesn’t know you, your customers won’t either

AI is rapidly transforming how people search, discover and make decisions, and your business may already be invisible in this new reality. Why?


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Trusted by top industry leaders

Every day you demand PR and communication solutions to boost your brand awareness. We work side-by-side to accomplish your marketing objectives while building lasting relationships with the media and target groups.















OrbitMI












From The Fjords to Northern Explorer: Elevating a pioneering project

“Blue-C’s extensive global maritime media reach has been instrumental in helping us build

awareness and credibility in the right arenas,” says Sandvik. “That visibility has supported our

investor dialogue and strengthened recognition of the project across the wider maritime

ecosystem.”


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Testimonials


Optimarin
Tore Andersen, EVP sales and marketing

“Blue-C has consistently demonstrated the ability to deliver high-quality and focused content for Optimarin’s media campaigns that is aligned with our promotional needs and has enabled us to impact our market through its wide editorial distribution network. In-depth knowledge of the maritime industry combined with strong English-language communication skills have made Blue-C the go-to PR agency for Optimarin.”


David Levy
OrbitMI
David Levy, Chief Marketing Officer

“Working with Blue-C has been an invaluable experience for OrbitMI. Their deep understanding of the maritime tech space and tailored PR strategies have raised our visibility and helped better position us as thought leaders in the industry. Their commitment to our goals and proactive approach has made them a key partner in our growth journey.”


Navtor AS
Ine Akselberg Haneferd, Marketing & Communications Manager

Blue-C is our trusted partner for all elements of marketing support – from thought leadership articles and press releases, through to campaign ideas, PR support and strategy development. They are reliable, turnaround assignments quickly and, most importantly of all, always deliver end products of the utmost quality. We like to think of the team as similar to NAVTOR – Norwegian-based, but truly world class.


Northern Xplorer
Rolf A. Sandvik, Founder/CEO/Board member

I have known the team at Blue-C ever since my time at The Fjords when we hosted a Blue-C press tour. With their expert help The Fjords became an extremely strong brand in our niche. Workshops with the Blue-C team helped to build a robust identity that resulted in us winning the Ship of the Year award twice. Their input was also extremely important when we started Northern Xplorer. It was natural to hire them to help us build a new brand from scratch, and many people are impressed how strong the brand is even at this early stage of development. Because of their maritime expertise, I don’t have to explain about energy efficiency and sustainability; they just get it.


Xeneta
Katherine Barrios, Chief Marketing Officer

Blue-C is always on hand to translate Xeneta’s unique market intelligence into compelling news stories – week in, week out – helping us establish a position of true thought leadership within the trade press and wider industry. We view their team as part of our own, enjoying a close working relationship that continues to deliver compelling content after many years of collaboration.

SOCIAL SELLING

What is the best social selling technique? And why
should you care?


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We are Blue-C

We boast a skilled team of writers and media professionals with native English-language expertise and long experience delivering a diverse range of content for blue-chip companies across the entire spectrum of ocean industries.




Kent Erik Kristiansen

Managing Director


Kent Erik Kristiansen

Managing Director

Kent Erik Dahl Kristiansen is the Managing Director at Blue-C.




Steve Marshall

Senior Editor


Steve Marshall

Senior Editor

Steve is a UK-born and educated journalist with more than 30 years’ experience in business writing covering diverse topics across a range of different industries. Having moved to Norway in 1991, he has worked as a journalist with leading shipping and offshore publications TradeWinds and Upstream, both part of NHST Media Group. He has also developed PR writing expertise on numerous B2B projects for various clients, mainly in the shipping and energy sectors, from his experience in maritime media consultancy.




Christina Dupré Roos

Partner / Press Relations Manager


Christina Dupré Roos

Partner / Press Relations Manager

Christina worked with INTERTANKO for 15 years prior to her 16 year track record within maritime PR. She has conducted over 70 press tours for shipping and offshore journalists and is press responsible for Nor-Shipping, a position that she has held for 15 consecutive years. Christina has arranged and led press tours in Houston, Rio de Janeiro, Dubai, Abu Dhabi, Murmansk, Vancouver, Copenhagen, Helsinki, Gothenburg, Hamburg, London and various maritime hubs around Norway. She is regularly called up by leading global companies to arrange press events for selected maritime and offshore journalists.




Alexander Wardwell

Partner / Senior Editor


Alexander Wardwell

Partner / Senior Editor

Alexander has been writing for multinational international companies for more than a decade, specializing in the maritime, energy and offshore industries. Raised in New York City, Wardwell received his BA from Kenyon College in Ohio, and his MFA in creative writing from the University of Virginia. He divides his time between Oslo and London.




Alan Johnstone

Senior Editor/Advisor


Alan Johnstone

Senior Editor/Advisor

Scottish-born Alan has more than a decade of writing experience garnered from business-to-business and consumer magazines and websites. Having spent the majority of his working life in Manchester, England – where he edited three separate magazines and one B2B online news resource – he relocated to Oslo and has since written for a variety of Norwegian clients in the maritime, energy and communications sectors.




Roddy Craig

Senior Editor


Roddy Craig

Senior Editor

Roddy is a British national with an international background derived from his family resident overseas for many years. During his career in London he worked in editorial management roles for leading global publishing houses, including Dorling Kindersley and Times Mirror/Mosby (now part of Elsevier), focusing on illustrated reference books and latterly multimedia. He relocated to Oslo to work for international shipping news provider TradeWinds, part of NHST Media Group, first as a desk editor and latterly chief production editor and full-time feature writer. Roddy enjoys the craft of writing, editing and translating, and supporting clients to get their message across.




Kari Lybæk

Office Manager / Production Project Manager


Kari Lybæk

Office Manager / Production Project Manager

Kari has over a decade of experience within the marketing and communications industry in Norway and nine years of planning expertise in Bahrain during the 90s. She manages major projects at Blue-C including Jotun’s Annual Report and ABB Marine and Ports’ corporate magazine.




Mark Fuhrmann

Founder/Partner


Mark Fuhrmann

Founder/Partner

Born in Canada, Mark began writing in 1993 while a journalism and communications major at Southern California College in Los Angeles. Since then, he has worked as the Scandinavian Correspondent for Lloyds of London Press, founded two companies within maritime publishing and PR & Communications and written extensively for more than 50 Nordic companies in the maritime and offshore segments.




Miriam Edith Carey

Editor/Press Relations


Miriam Edith Carey

Partner/Press Relations

 




Cynthia Harris

Strategic Communications Manager


Cynthia Harris

Strategic Communications Manager

Born in Canada, Mark began writing in 1993 while a journalism and communications major at Southern California College in Los Angeles. Since then, he has worked as the Scandinavian Correspondent for Lloyds of London Press, founded two companies within maritime publishing and PR & Communications and written extensively for more than 50 Nordic companies in the maritime and offshore segments.

STRATEGIC STORY TELLING

How do you develop compelling narratives that help you differentiate yourselves in a crowded market?


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Propelling collaboration to the next level!

We’re delighted to be able to announce a new partnership with The International Propeller Club of Norway.

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Helping to make a difference

Blue-C has formed a partnership with Mercy Ships to support the hospital charity in its mission to bring hope and healing by providing vital surgical care and education for African communities.

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Powering ahead

Perhaps best known for their Azipod propulsion systems, ABB Marine and Ports is a leading producer of innovative power, propulsion and automation systems for a global network of vessels and ports.

To help them celebrate 130 years of marine and ports innovation, Blue-C produced a 220-page coffee table book for ABB, to the delight of clients and colleagues alike. We also wrote and produced the latest edition of Generations, their annual customer appreciation magazine, in addition to helping ABB Marine organise various press events around the world over the years.

Producing the Penguins

From its home base in Sandefjord, Norway, Jotun has grown into a global paint powerhouse, with production in 90 countries on all continents. Since 2006, Blue-C has produced Jotun’s Group Reports and has been providing content for the company’s internal magazine (Penguin) since 2010.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.

Inspiring a global audience

Kongsberg Maritime (KM) specializes in the provision of innovative and reliable marine technology, leading the world in areas including dynamic positioning, navigation, safety management, and maritime simulation and training.

KM believes in the power of great editorial. Its customer magazine, The Full Picture, is both a company showcase and a value-added read for a high-level executive audience of 7,500 recipients. Blue-C handles the full package for the Full Picture – from ideas, to copy production, design and printing. We also provide KM with promotional material and services whenever, and wherever needed.

Becoming an agenda setter

Though DNV has a long and storied past, the organization is always looking to create a safer, smarter and greener future for the industry. By offering a combination of classification, certification, technical assurance, independent advisory services and software products, DNV is recognised as one of the industry’s leading class societies.

Blue-C has produced content for various DNV publications (including Forum and Maritime Impact) for many years. In 2014, Blue-C worked hand-in-hand with DNV to produce the “Future of Shipping” report, which detailed how new technologies and ICT innovations are likely to impact the industry. Our bespoke editorial services helped position DNV GL as a true agenda setter, while readers got invaluable insights into global trends and potential game-changers in the maritime industry.

Navigating the blue economy

Held every other year in Oslo, Nor-Shipping remains a “can’t miss” event for the maritime and ocean industries. Since 2005, Blue-C has managed the Press Office at Nor-Shipping. In addition, Blue-C has assisted in the preparations for Nor-Shipping’s Ocean Leadership Conference and Blue Talks, and has supplied all content for web, publications and presentations. Blue-C handles all Nor-Shipping PR and organises the Nor-Shipping Press Tour.

Optimal coverage

From ballast water treatment (BWT) pioneer to market leader, Optimarin has built a global presence from its hometown Stavanger. Blue-C has been with them all the way, partnering the business for the last six years to drive awareness and sales for its environmentally friendly UV based technology. We provide press releases, articles, advertising, marketing material, and a powerful market presence for this ambitious business.

New thinkers

Xeneta is a rising star. The benchmarking and market intelligence platform for containerized ocean freight provides a unique service – giving users an unrivalled real-time insight into a market that changes almost daily. Blue-C gives them the profile their product deserves, writing press releases and placing articles to explain and promote their proposition worldwide. The business has now been touted as “the most promising maritime company in Norway,” while Xeneta CEO Patrik Berglund won the 2016 Lloyd’s List Next Generation Shipping Award.

A new vision

The Fjords engaged Blue-C to launch its spectacular futuristic carbon fibre tourist vessel “Vision of the Fjords” to the maritime and tourism media. Through a combination of marketing documents, press releases and customized press tours, the vessel sailed off with global coverage in keeping with its eye-catching design. Following on from its launch, Vision of the Fjords went on to win the coveted Ship of the Year 2016 accolade at SMM in Hamburg.

On the Map

NAVTOR is helping steer the maritime industry in a new direction, realizing the immense benefits of e-navigation for vessel and fleet efficiency, safety and cost control. Blue-C is on-board to inform the market of NAVTOR’s ambitions, constant innovation and product launches, producing everything from press releases and articles, to brochures and video voiceovers.

A green giant sets sail

Owners of the world’s first LNG-fueled pure car and truck carrier, AUTO ECO, United European Car Carriers entrusted Blue-C to help tell the world about this revolutionary green giant. Brochures, event support, web texts and press releases got the word out.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.