Press release distribution
Professional writing and targeted distribution to maritime and business media worldwide. No retainer needed.
Get your news read by the right journalists
Blue-C’s press release distribution service helps maritime, ocean and B2B companies get their news to the trade, business and mainstream media their customers read.
Journalists receive dozens of pitches every week and answer very few of them. We write and edit your release the way a journalist wants to read it, then send it to the reporters who actually cover your sector, through one of the largest databases of maritime and B2B media contacts in the world.
Our team includes experienced maritime journalists and editors, and we have a personal network of more than 200 journalists. That is why our releases get opened.
Pay as you go
No retainer. No fixed agreement.
Use us whenever you have news, one release at a time. You only pay for the releases you send.
150+
press releases distributed every year
200+
journalists in our personal network, in maritime and mainstream press
1
release at a time: no retainer or fixed agreement needed
Global
distribution to maritime, B2B and mainstream media worldwide
Our clients’ stories have appeared in: Lloyd’s List · TradeWinds · Forbes · Seatrade Maritime News · ShippingWatch · Mer et Marine · Xinhua
How it works
From your news to published coverage in four steps
Step 1
Send us your news
A draft, a few bullet points or just a phone call. We take it from there.
Step 2
We write or sharpen it
Our editors turn it into a clear, newsworthy story with a headline journalists will want to open.
Step 3
Targeted distribution
We build a hand-picked media list for your sector and markets and send the release, with personal follow-up to key journalists.
Step 4
Coverage report
We track the coverage with PressME and send you a report showing where your story was published.
What’s included
Everything you need to get your news out
Every release gets the same care, whether it is your first or your fiftieth.
Writing and editing
Written by journalists
Our experienced maritime journalists and editors write your release or sharpen your draft, so it reads like news, not advertising.
Targeted media lists
The right reporters
A hand-picked list for your sector and markets, drawn from one of the largest databases of maritime and B2B media contacts worldwide.
Global distribution
Maritime, business and mainstream
We reach trade media, business press and mainstream outlets in the markets that matter to you.
Personal follow-up
Relationships still matter
We follow up personally with key journalists in our network of more than 200 maritime and mainstream reporters.
Media monitoring
Tracked with PressME
We monitor coverage of your release with PressME, so nothing gets missed.
Coverage report
See what you got
A clear report showing where your story was published, ready to share with your management.
Need more than distribution?
Press tours, press days, media training and full PR programmes are part of our PR and media relations services.
Why it works
Most pitches are ignored. Yours doesn’t have to be.
Journalists are flooded with releases that are too long, too promotional or sent to the wrong person. We know what makes a story because many of us have worked as journalists ourselves.
A clear headline, real news, the facts journalists need and the right recipient: that is what gets a release opened, read and published.
Press releases and AI search
Your buyers ask AI. AI reads the trade press.
When a shipowner asks ChatGPT, Claude or Gemini which suppliers lead in a field, the answer is built largely from what independent, third-party sources have published, such as trade media, news sites and industry publications. Your own website and paid advertising count for very little.
That makes press release distribution more important, not less. A release that turns into published articles in trusted maritime and business media puts your company in the sources AI assistants read and cite. This is often called answer engine optimisation (AEO) or generative engine optimisation (GEO).
94%
of business buyers now use AI in their buying process (Forrester, 2026)
84%
of the links cited by ChatGPT, Claude and Gemini come from earned and third-party sources (Muck Rack, 2026)
0.3%
of AI citations come from paid and advertorial content (Muck Rack, 2026)
1 in 5
links cited by AI assistants is journalism (Muck Rack, October 2026)
Be in the sources AI reads
We get your news published by the maritime, business and mainstream media that AI assistants treat as credible.
Keep your news flowing
A steady rhythm of releases keeps your company recent and visible. Consistent coverage often matters as much as one big headline.
Facts AI can quote
Clear names, numbers and context in every release, so your message survives being summarised by a machine.
Sources
Forrester, The State of Business Buying, 2026 (Buyers’ Journey Survey of nearly 18,000 business buyers). Muck Rack Generative Pulse, What Is AI Reading?, May 2026 (25 million+ cited links across ChatGPT, Claude and Gemini) and October 2026 update. In Muck Rack’s definition, earned sources include journalism, research, public bodies and other independent third-party content.
Finding the story
One piece of news, several stories
A new product, contract or technology does not automatically make news. Journalists want stories that matter to their readers, so before we send anything we look for the strongest angle for each audience. The same news can be told as:
The industry challenge
What problem does it solve?
Start with the challenge your customers face, not the product specification.
The commercial opportunity
What is it worth?
How it reduces costs, improves efficiency or opens up new revenue.
The operational impact
What changes on board?
How it changes the way vessels, ports or offshore operations work.
The wider industry trend
Why now?
How it reflects developments in digitalisation, automation, decarbonisation or safety.
The human perspective
Who benefits?
How it helps crews, operators, engineers and other maritime professionals.
Beyond the release
A press release can be the springboard for expert articles, opinion pieces, customer case studies and LinkedIn content that extend the reach and lifespan of your coverage. See our Content services.
Who it’s for
For any maritime or B2B company with news to share
Ideal for
Companies without a PR agency
Get professional writing and distribution when you need it, without a long-term contract.
Ideal for
In-house communications teams
Extend your reach into international maritime and business media, and save time on media lists.
Ideal for
Start-ups and scale-ups
Announce funding, contracts, launches and partnerships to the media your investors and customers read.
Ideal for
Event and conference organisers
Reach trade and business journalists before, during and after your event.
Frequently asked questions
Short answers about our press release distribution service.
What is press release distribution?
Press release distribution means sending your news to the journalists and media who are most likely to publish it. Blue-C writes or edits the release, builds a targeted media list for your sector and markets, sends it, follows up with key journalists and reports on the coverage.
Do I need a retainer to use Blue-C’s distribution service?
No. You can use our press release distribution one release at a time, whenever you have news. There is no retainer or fixed agreement.
Can you write the press release for us?
Yes. Our experienced maritime journalists and editors can write the release from scratch, from a few bullet points or a phone call, or sharpen a draft you already have.
Which media will receive my press release?
We build a hand-picked list for each release from one of the largest databases of maritime and B2B media contacts worldwide, and our own network of more than 200 journalists. Depending on your news, that includes maritime trade media, business press and mainstream outlets.
Do press releases help my company show up in AI search?
Yes, when they lead to published coverage. AI assistants such as ChatGPT, Claude and Gemini mostly cite independent, third-party sources such as trade media and news sites, while paid content makes up a tiny share of their citations. A well-written release that is picked up by trusted maritime and business media puts your company in the sources AI reads when your buyers ask about your market.
How do I know where my release was published?
We monitor coverage with PressME and send you a coverage report showing where your story appeared.
How much does press release distribution cost?
The price depends on the scope: whether we write the release, how many markets and media you want to reach, and the level of follow-up. Get in touch and we will send you a quote.
Also from Blue-C
PR and media relations
Media relations, press events, media training and 24/7 crisis communications.
Press tours
The right journalist, on the right vessel, in the right yard. Press tours since 2010.
Content
Thought leadership, features and editorial content written by maritime journalists.
Get in touch
Have news to share?
Send us your news, a draft or just a few lines about what is happening. Christina Dupré Roos, Press Relations Manager and Co-founder, will get back to you.