Blue-C

About Blue-C

PR and communications for the maritime, ocean and B2B industries. From Oslo, since 2010.

Kent Erik Dahl Kristiansen and Christina Dupré Roos of Blue-C

Who we are

Ocean industry storytellers

Blue-C is an Oslo-based PR and communications agency specialising in the maritime, ocean and B2B industries. Founded in 2010, we help shipping, energy, aquaculture and maritime technology companies get recognised by the media, customers and partners that matter to them.

Our team of experienced journalists, editors and PR specialists, most of them native English speakers from the UK and the US, delivers three things: strategy, editorial content and media relations.

We know the industry and its language, so you don’t have to explain the technology. We find the story, shape the message and get it in front of the right people.

Since 2010

helping ocean industry companies get recognised

150+

press releases distributed every year

40+

ocean industry companies we write for

200+

journalists in our personal network

What we do

Five services, one team

Use one of our services, or let us combine them into a complete programme.

Strategic communications

Positioning, messaging and campaign plans that tie communication to business goals.

Content

Thought leadership, features, white papers, newsletters and content made for AI search.

PR and media relations

We secure media attention for your news through press releases and distribution, press events, media relations, media training, monitoring and 24/7 crisis response.

Conference and seminar support

PR for conferences and events, naming ceremonies, webinars and moderation.

Press tours

International journalists on site with your people, since 2010.

Sectors

Ocean industry experts

We are organised around the same industries as our clients. That means we speak your language and understand the market challenges you face.

Shipping

Owners, OEMs and maritime technology

Shipowners and operators, OEMs, maritime technology and digital solutions, class and finance. We follow the industry through decarbonisation, new fuels and digitalisation.

Energy

Offshore, wind and new energy

Offshore oil and gas services, offshore wind, energy storage and nuclear propulsion for shipping. We explain new energy technology to the people who invest in it and use it.

Aquaculture and biomarine

Feeding a growing world

Suppliers of technology, vessels and services to fish farming and the wider biomarine industry, one of the world’s fastest-growing food sectors.

Corporate and B2B

Content for the whole company

Annual reports, white papers, speeches, video scripts and corporate publications for B2B companies in and beyond the ocean industries.

Clients and partners

Trusted by industry leaders

We write for more than 40 ocean industry companies, and many clients have worked with us for years.

Partner

MTI Network

Blue-C is MTI Network’s Associate Partner for Norway, Sweden and Finland, providing 24/7 crisis media response for the maritime industry.

Long-term client

Nor-Shipping

We help Nor-Shipping, one of the world’s leading maritime events, with press releases, thought leadership, media partnerships, press tours and press days.

Selected clients

Ulstein logo
Nova Spektrum logo
Inchcape logo
OrbitMI logo
The Switch logo
Norcod logo

How we work

From story to recognition

Step 1

Discover the story

We uncover what is overlooked and find the angle that makes your news relevant.

Step 2

Shape the message

We turn complex technology into clear, credible messages for your audience.

Step 3

Reach the right people

Trade and business media, events, social media and your own channels, at the right time.

Step 4

Build lasting relationships

We work with companies that bring value to their industry through technology and innovation, and many have been with us for years.

Our people

Meet the team

Journalists, editors and PR specialists from the UK, the US and Norway, based at Akersgata 43 in central Oslo. Click on a team member to read their full bio.

Kent Erik Dahl Kristiansen, Managing Director and Partner at Blue-C

Kent Erik Dahl Kristiansen

Managing Director and Partner

Leads Blue-C and works closely with clients on communication strategy and long-term programmes.

Christina Dupré Roos, Press Relations Manager and Co-founder at Blue-C

Christina Dupré Roos

Press Relations Manager and Co-founder

Co-founded Blue-C in 2010 and leads our media relations. Has run more than 70 press tours and is press responsible for Nor-Shipping.

Mark Fuhrmann, Co-founder and Partner at Blue-C

Mark Fuhrmann

Co-founder and Partner

Co-founder of Blue-C and board member. Former Scandinavian Correspondent for Lloyd's of London Press.

Alexander Wardwell, Senior Editor and Co-founder at Blue-C

Alexander Wardwell

Senior Editor and Co-founder

Co-founder of Blue-C. Writes thought leadership and features for the maritime, energy and offshore industries.

Edee Carey, Press Relations Manager and Partner at Blue-C

Edee Carey

Press Relations Manager and Partner

Handles media relations, communications advisory, strategic planning and press tours for maritime and technology clients.

Alan Johnstone, Senior Editor, Advisor and Partner at Blue-C

Alan Johnstone

Senior Editor, Advisor and Partner

Writes and edits thought leadership, features and corporate content for maritime, energy and communications clients.

Roddy Craig, Senior Advisor and Editor at Blue-C

Roddy Craig

Senior Advisor and Editor

A sought-after advisor and moderator, and a former TradeWinds editor who writes features and thought leadership.

Steve Marshall, Senior Writer at Blue-C

Steve Marshall

Senior Writer

Journalist with more than 30 years in business writing, including TradeWinds and Upstream.

Kari Lybæk, Office Manager and Production Project Manager at Blue-C

Kari Lybæk

Office Manager and Production Project Manager

Keeps projects, production and administration on track, including major publications such as Jotun's Annual Report.

Cynthia Harris, Strategic Communications Manager (Associate) at Blue-C

Cynthia Harris

Strategic Communications Manager (Associate)

Works with Blue-C as an associate on strategic communications, sustainability messaging, media coaching and crisis management.

Frequently asked questions

Quick answers about Blue-C, who we are and how we work.

Blue-C is an Oslo-based PR and communications agency specialising in the maritime, ocean and B2B industries. Founded in 2010, we deliver strategy, editorial content and media relations for clients worldwide.

Our office is at Akersgata 43, 0158 Oslo, Norway. Postal address: P.O. Box 1508 Vika, Oslo.

Shipping, offshore energy and offshore wind, aquaculture and biomarine, maritime technology and other B2B sectors. We write for more than 40 ocean industry companies, including Alfa Laval, Wilhelmsen, Jotun, Navtor and Nor-Shipping.

Yes. Most of our team are native English speakers, and we work with clients and media around the world. We have run press tours since 2010 in the Nordics, Europe, Asia and the Americas.

On a retainer for an ongoing programme, as a single project, or pay as you go for press releases and editorial content when you need it. No retainer is needed to get started.

Yes. As MTI Network’s Associate Partner for Norway, Sweden and Finland, we provide 24/7 crisis media response, crisis preparedness and media training.

Let's talk

Blue-C gets you recognised. It's that simple.

Tell us about your company and your goals. We’d love to hear your story.

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Powering ahead

Perhaps best known for their Azipod propulsion systems, ABB Marine and Ports is a leading producer of innovative power, propulsion and automation systems for a global network of vessels and ports.

To help them celebrate 130 years of marine and ports innovation, Blue-C produced a 220-page coffee table book for ABB, to the delight of clients and colleagues alike. We also wrote and produced the latest edition of Generations, their annual customer appreciation magazine, in addition to helping ABB Marine organise various press events around the world over the years.

Producing the Penguins

From its home base in Sandefjord, Norway, Jotun has grown into a global paint powerhouse, with production in 90 countries on all continents. Since 2006, Blue-C has produced Jotun’s Group Reports and has been providing content for the company’s internal magazine (Penguin) since 2010.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.

Inspiring a global audience

Kongsberg Maritime (KM) specializes in the provision of innovative and reliable marine technology, leading the world in areas including dynamic positioning, navigation, safety management, and maritime simulation and training.

KM believes in the power of great editorial. Its customer magazine, The Full Picture, is both a company showcase and a value-added read for a high-level executive audience of 7,500 recipients. Blue-C handles the full package for the Full Picture – from ideas, to copy production, design and printing. We also provide KM with promotional material and services whenever, and wherever needed.

Becoming an agenda setter

Though DNV has a long and storied past, the organization is always looking to create a safer, smarter and greener future for the industry. By offering a combination of classification, certification, technical assurance, independent advisory services and software products, DNV is recognised as one of the industry’s leading class societies.

Blue-C has produced content for various DNV publications (including Forum and Maritime Impact) for many years. In 2014, Blue-C worked hand-in-hand with DNV to produce the “Future of Shipping” report, which detailed how new technologies and ICT innovations are likely to impact the industry. Our bespoke editorial services helped position DNV GL as a true agenda setter, while readers got invaluable insights into global trends and potential game-changers in the maritime industry.

Navigating the blue economy

Held every other year in Oslo, Nor-Shipping remains a “can’t miss” event for the maritime and ocean industries. Since 2005, Blue-C has managed the Press Office at Nor-Shipping. In addition, Blue-C has assisted in the preparations for Nor-Shipping’s Ocean Leadership Conference and Blue Talks, and has supplied all content for web, publications and presentations. Blue-C handles all Nor-Shipping PR and organises the Nor-Shipping Press Tour.

Optimal coverage

From ballast water treatment (BWT) pioneer to market leader, Optimarin has built a global presence from its hometown Stavanger. Blue-C has been with them all the way, partnering the business for the last six years to drive awareness and sales for its environmentally friendly UV based technology. We provide press releases, articles, advertising, marketing material, and a powerful market presence for this ambitious business.

New thinkers

Xeneta is a rising star. The benchmarking and market intelligence platform for containerized ocean freight provides a unique service – giving users an unrivalled real-time insight into a market that changes almost daily. Blue-C gives them the profile their product deserves, writing press releases and placing articles to explain and promote their proposition worldwide. The business has now been touted as “the most promising maritime company in Norway,” while Xeneta CEO Patrik Berglund won the 2016 Lloyd’s List Next Generation Shipping Award.

A new vision

The Fjords engaged Blue-C to launch its spectacular futuristic carbon fibre tourist vessel “Vision of the Fjords” to the maritime and tourism media. Through a combination of marketing documents, press releases and customized press tours, the vessel sailed off with global coverage in keeping with its eye-catching design. Following on from its launch, Vision of the Fjords went on to win the coveted Ship of the Year 2016 accolade at SMM in Hamburg.

On the Map

NAVTOR is helping steer the maritime industry in a new direction, realizing the immense benefits of e-navigation for vessel and fleet efficiency, safety and cost control. Blue-C is on-board to inform the market of NAVTOR’s ambitions, constant innovation and product launches, producing everything from press releases and articles, to brochures and video voiceovers.

A green giant sets sail

Owners of the world’s first LNG-fueled pure car and truck carrier, AUTO ECO, United European Car Carriers entrusted Blue-C to help tell the world about this revolutionary green giant. Brochures, event support, web texts and press releases got the word out.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.