Whether your company is turning 10 or 100, a milestone anniversary is a rare chance to tell your story. Used well, it strengthens your reputation, your relationships and your culture. Blue-C helps ocean industry companies make the most of their corporate history, from a single press release to a full-scale illustrated history book.
In today’s forward-looking business environment, it is easy to forget the past. Yet the questions an anniversary raises are worth asking. How did we get here? What makes our business different? And what lessons from our own history can we use today?
Why your milestone matters
Companies that reach a significant milestone have an opportunity to strengthen their business, both internally and externally:
- Exposure: generate publicity and build trust with key stakeholders.
- Reputation: show that you are an established business that has survived and thrived over time.
- Customer engagement: thank your customers, shareholders and partners.
- Culture: build pride, purpose and engagement among your employees.
- Recruiting: attract promising talent who want to be part of a company with a story.
A format for every occasion
Not every anniversary calls for a book. Some companies want a physical history book or brochure to give to customers and employees. Others are better served by a press release, a series of LinkedIn posts or a digital timeline on their website. We help you choose the format that fits the size of your company and the significance of the milestone.
Consulting
Our PR team works with you to build a structured plan for your anniversary, so you get maximum exposure from it. This includes editorial strategy and key messages, press relations and event planning.
PR support
Our PR professionals have long-term relationships with the maritime media, so your anniversary is recognised in the outlets that matter most in your segment. We can line up one-to-one interviews with relevant journalists, distribute your news to the global trade press, arrange press conferences and organise customer or internal events.
Content
Our in-house maritime journalists create content for external and internal use, in every format:
- Social media campaigns: we build a story around your anniversary, from founder profiles to the key moments in your history, for LinkedIn, the press and your own website.
- Press features: history summaries and founder interviews written for relevant publications.
- History publications: books and brochures that companies use to reward key customers, employees and stakeholders, and to attract new talent.
How we write corporate histories
Blue-C researches, develops, writes and edits corporate histories in cooperation with leading book designers. A history project typically includes:
- Archival research and interviews with key people, past and present
- Content structure and storyline
- Project management from first meeting to finished book
- Writing and editing
- Image selection and captions
Histories we have told
Jotun: 100 years
Jotun celebrated its 100th anniversary in 2026. Blue-C wrote and edited the company’s illustrated history book, which has been distributed to key customers, employees and other stakeholders. We also wrote the texts for the displays at the Jotun Info Centre in Sandefjord, Norway.
UECC: 35 years
Norwegian shipping company UECC celebrated its 35th anniversary in 2025. To mark the occasion, Blue-C provided content, design and layout support for a short-form history brochure about the company’s evolution into the leading provider of sustainable shortsea shipping in Europe.
ABB Marine & Ports: People. Passion. Power.
In 2016, ABB Marine & Ports published “People. Passion. Power.”, an illustrated history book written by Blue-C. It follows the business from its origins in the 19th century to the present day.
Anders Wilhelmsen Group: Six Decades on the Seven Seas
To mark its 60th anniversary in 1999, the Anders Wilhelmsen Group published “Six Decades on the Seven Seas”. Alexander Wardwell, now Senior Editor and Partner at Blue-C, edited and created content for the illustrated history, which covers the company’s pioneering work in the cruise industry and other projects.
Planning an anniversary?
The best anniversary projects start early, especially if you are considering a book. Talk to us about your milestone and we will suggest a plan that fits your ambitions and your budget. Contact Christina Dupré Roos, Partner and PR Manager (christina@blue-c.no), or Kent Erik Kristiansen, Managing Director (kent@blue-c.no).