Why the advent of AI means you have to work harder than ever before.
AI is changing everything, including how decision makers make decisions.
Searching for, analysing and comparing information is being superseded by the hyper efficiency of asking questions and receiving answers.
But how can you ensure your business, and its solutions, are included in AI answers?
In a surprisingly ‘traditional’ way: press releases.
Large Language Models (LLMs) learn by crawling through, identifying and gorging themselves on relevant information from trusted online resources, such as news websites.
The more trusted they are – with real, interactive audiences – the more likely they are to take notice and integrate content into answers.
Which means, naturally, you have to get on to the websites relevant to your markets for LLMs to weave you into their magical responses.
A key way to do that is press releases – a consistent, high quality, flow of communication to keep you both front of mind, and front of page.
Simple, you might respond, I’ll get AI to do that for me!
Yes, you could.
But ask any journalist or editor worth their salt if they accept AI generated releases – and these guys, schooled in the way of the word, are excellent at sniffing them out – and you’ll receive a very clear, negative answer.
Meaning, you need to work, work, work to write them, and keep writing them. Or get a trusted, industry-savvy partner like Blue-C to help you out.
And that’s especially true if what your company offers is innovation – something new and exciting that demands new and exciting content (rather than a narrative generated from what’s already out there).
There’s a lot to think about, so here’s a quick summary:
- Your business needs to be visible to be included in AI generated responses to prompts.
- LLMs scour trusted news websites for data, so they are key to visibility.
- Press releases are still a vital source of online (and printed) news stories, and that’s especially true for the trade press.
- AI is excellent at crafting releases, but to make them stand out (and get past editorial gatekeepers) they need a human touch.
- Innovation deserves innovation, not regeneration.
To find out more please do comment or get in touch.
Here at Blue-C we’re very happy to work extra hard to ensure you’re part of the answer for your target decision makers!