Social selling is all about utilizing your social presence and connections., and Thought Leadership is the best social selling technique.
We can create the content you need for social media, and publications, to help position you as a thought leader: an authoritative, useful, relevant voice offering advice and information that benefits your audience.
In a survey* of decision makers and sales professionals, more than half of respondents said they consider thought leadership content when deciding which organizations to work with.
60% of decision makers said thought leadership convinced them to buy a product or service they were not previously considering.
78% of businesses that use social selling outsell businesses that don’t use social media.
Almost 60% of business decision makers said that thought leadership directly led to their awarding of business to an organization.
Almost half of decision makers (45%) said they invited a producer of thought leadership content to bid on a project when they had not previously considered the organization.
More than 60% of C-suite executives said they were more willing to pay a premium to companies that create thought leadership with a clear vision.
LinkedIn is the number one platform for B2B social selling, with 50% of B2B buyers using it as a source for making purchase decisions. In short, if you only have limited bandwidth for social selling, LinkedIn should definitely be your platform of choice.
Contact us at firstname.lastname@example.org start your social selling journey.