We are Blue-C

It’s all about exposure

Engage your audience

Blue-C is the leading maritime and business-to-business PR & communications agency in the Nordics. 

Blue-C gets you recognised. It’s that simple. We uncover the overlooked and give fresh perspective on the understated. We cultivate stories and media events that matter. We get you into the market.


Why is it a great idea to start creating thought-provoking Thought Leadership?

What we do

Blue-C has the expertise, network and know-how to deliver quality content and
PR tailored to your individual communications needs.


Content is king, now more than ever. If you want to connect with, influence and build the base for your products and services you need to find a way to engage one-on-one with your stakeholders. Quality text, from press releases to corporate storytelling, is the key.


Where are you now? Where do you want to be and why? How are you going to get there? We assist you all the way from story discovery, to message development and execution.


We get you recognised in the right place at the right time, utilising what is widely regarded as the best press network in the maritime and other ocean industries.


What is the best social selling technique? And why
should you care?

Trusted by the cream of industry leaders

Every day you demand PR and communication solutions to boost your brand awareness. We work side-by-side to accomplish your marketing objectives while building lasting relationships with the media and target groups.


Optimarin Tore Andersen, EVP sales and marketing

“Blue-C has consistently demonstrated the ability to deliver high-quality and focused content for Optimarin’s media campaigns that is aligned with our promotional needs and has enabled us to impact our market through its wide editorial distribution network. In-depth knowledge of the maritime industry combined with strong English-language communication skills have made Blue-C the go-to PR agency for Optimarin.”

Navtor AS Ine Akselberg Haneferd, Marketing & Communications Manager

Blue-C is our trusted partner for all elements of marketing support - from thought leadership articles and press releases, through to campaign ideas, PR support and strategy development. They are reliable, turnaround assignments quickly and, most importantly of all, always deliver end products of the utmost quality. We like to think of the team as similar to NAVTOR - Norwegian-based, but truly world class.

Northern Xplorer Rolf A. Sandvik, Founder/CEO/Board member

I have known the team at Blue-C ever since my time at The Fjords when we hosted a Blue-C press tour. With their expert help The Fjords became an extremely strong brand in our niche. Workshops with the Blue-C team helped to build a robust identity that resulted in us winning the Ship of the Year award twice. Their input was also extremely important when we started Northern Xplorer. It was natural to hire them to help us build a new brand from scratch, and many people are impressed how strong the brand is even at this early stage of development. Because of their maritime expertise, I don't have to explain about energy efficiency and sustainability; they just get it.

Xeneta Katherine Barrios, Chief Marketing Officer

Blue-C is always on hand to translate Xeneta's unique market intelligence into compelling news stories - week in, week out - helping us establish a position of true thought leadership within the trade press and wider industry. We view their team as part of our own, enjoying a close working relationship that continues to deliver compelling content after many years of collaboration.

We are Blue-C

We boast a skilled team of writers and media professionals with native English-language expertise and long experience delivering a diverse range of content for blue-chip companies across the entire spectrum of ocean industries.

Steve Marshall

Senior Editor

Christina Dupré Roos

Partner / Press Relations Manager

Alexander Wardwell

Partner / Senior Editor

Alan Johnstone

Senior Editor/Advisor

Roddy Craig

Senior Editor

Kari Lybæk

Office Manager / Production Project Manager

Mark Fuhrmann


Miriam Edith Carey

Editor/Press Relations

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Powering ahead

Perhaps best known for their Azipod propulsion systems, ABB Marine and Ports is a leading producer of innovative power, propulsion and automation systems for a global network of vessels and ports.

To help them celebrate 130 years of marine and ports innovation, Blue-C produced a 220-page coffee table book for ABB, to the delight of clients and colleagues alike. We also wrote and produced the latest edition of Generations, their annual customer appreciation magazine, in addition to helping ABB Marine organise various press events around the world over the years.

Producing the Penguins

From its home base in Sandefjord, Norway, Jotun has grown into a global paint powerhouse, with production in 90 countries on all continents. Since 2006, Blue-C has produced Jotun’s Group Reports and has been providing content for the company’s internal magazine (Penguin) since 2010.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.

Inspiring a global audience

Kongsberg Maritime (KM) specializes in the provision of innovative and reliable marine technology, leading the world in areas including dynamic positioning, navigation, safety management, and maritime simulation and training.

KM believes in the power of great editorial. Its customer magazine, The Full Picture, is both a company showcase and a value-added read for a high-level executive audience of 7,500 recipients. Blue-C handles the full package for the Full Picture – from ideas, to copy production, design and printing. We also provide KM with promotional material and services whenever, and wherever needed.

Becoming an agenda setter

Though DNV has a long and storied past, the organization is always looking to create a safer, smarter and greener future for the industry. By offering a combination of classification, certification, technical assurance, independent advisory services and software products, DNV is recognised as one of the industry’s leading class societies.

Blue-C has produced content for various DNV publications (including Forum and Maritime Impact) for many years. In 2014, Blue-C worked hand-in-hand with DNV to produce the “Future of Shipping” report, which detailed how new technologies and ICT innovations are likely to impact the industry. Our bespoke editorial services helped position DNV GL as a true agenda setter, while readers got invaluable insights into global trends and potential game-changers in the maritime industry.

The Leading Maritime Event Week

Held every other year in Oslo, Nor-Shipping remains a “can’t miss” exhibition for the maritime industry. Since 2005, Blue-C has managed the Press Office at Nor-Shipping, known globally as ‘The Leading Maritime Event Week’. In addition, Blue-C has assisted in the preparations for Nor-Shipping’s Opening Conference and Offshore Agenda events, and has supplied content for print publications and other marketing channels.

Optimal coverage

From ballast water treatment (BWT) pioneer to market leader, Optimarin has built a global presence from its hometown Stavanger. Blue-C has been with them all the way, partnering the business for the last six years to drive awareness and sales for its environmentally friendly UV based technology. We provide press releases, articles, advertising, marketing material, and a powerful market presence for this ambitious business.

New thinkers

Xeneta is a rising star. The benchmarking and market intelligence platform for containerized ocean freight provides a unique service – giving users an unrivalled real-time insight into a market that changes almost daily. Blue-C gives them the profile their product deserves, writing press releases and placing articles to explain and promote their proposition worldwide. The business has now been touted as “the most promising maritime company in Norway,” while Xeneta CEO Patrik Berglund won the 2016 Lloyd’s List Next Generation Shipping Award.

A new vision

The Fjords engaged Blue-C to launch its spectacular futuristic carbon fibre tourist vessel “Vision of the Fjords” to the maritime and tourism media. Through a combination of marketing documents, press releases and customized press tours, the vessel sailed off with global coverage in keeping with its eye-catching design. Following on from its launch, Vision of the Fjords went on to win the coveted Ship of the Year 2016 accolade at SMM in Hamburg.

On the Map

NAVTOR is helping steer the maritime industry in a new direction, realizing the immense benefits of e-navigation for vessel and fleet efficiency, safety and cost control. Blue-C is on-board to inform the market of NAVTOR’s ambitions, constant innovation and product launches, producing everything from press releases and articles, to brochures and video voiceovers.

A green giant sets sail

Owners of the world’s first LNG-fueled pure car and truck carrier, AUTO ECO, United European Car Carriers entrusted Blue-C to help tell the world about this revolutionary green giant. Brochures, event support, web texts and press releases got the word out.

In addition, Blue-C has produced press releases covering the company’s business in the Marine and Protective Coatings segments and has written and produced a history book, celebrating the company’s 90th Anniversary.