We produce SoMe content and advertising that works, with a special focus on LinkedIn.
· SoMe strategy
· Content plan
· Post texts
· Event teasers
· Optimising content
· Content publishing
· Setting up campaigns with objective, audience, ad format and placement (LinkedIn)
· Create target groups
· Result analysis
Blue-C has provided social media content for Nor-Shipping since 2017. We manage all their SoMe accounts (Fb, Li, Insta and Twitter), including Opening Oceans and Ocean Now 21.
Managing these accounts includes creating content, post texts, group and event administration, setting up target groups, advertising, and strategic planning.
Nor-Shipping has a diverse target group meaning we produce content aimed at creating engagement from shipowners and shipbuilders to young maritime professionals. All content is built around the four pillars: Sustainability, Technology, Competence and Partnership.
Through 365 exposure the Nor-Shipping social media channels (Facebook, LinkedIn, Instagram, and Twitter) have all seen a steady increase in followers and continue to grow. These SoMe channels are an important factor in positioning Nor-Shipping as Your Arena for Ocean Solutions. For example, Facebook and LinkedIn have from 2017 to 2022 seen a growth in followers of 220% and 510%.